Saved millions of dollars in real estate efficiency
and accelerated task completion for internal real estate teams.
Achieved
Decreased Overhead Costs
Improved Forecasting Accuracy
Improved Employee Efficiency
Reduced Time-on-Tasks
Company
JPMorgan Chase National Bank
Role
UX Designer
NDA
NDA Protected Case Study
Outcome
Integrated new capabilities into an existing real estate tool, redesigning the experience so users can make faster, more confident decisions — projecting millions in savings.
Improved the employee experience across four segments, including both global and local real estate teams, by overhauling the information architecture, reporting ecosystem, data hierarchy, and introducing new features such as filtering for faster navigation.
within 3–5 years, equating to millions saved through informed decisions about consolidating, selling, or investing in office space.
from hours to under two minutes, by consolidating four reporting platforms into one and revamping the information architecture.
by eliminating manual on-site reporting where employees had to physically check building occupancy.
Quote From My Lead
"You were given a tough challenge and handled it with confidence. I’ve loved working with you and am so impressed with how you’ve built strong relationships across your product team..."
Sydney Kramm/JPMorgan Chase / UX Designer ,VP
Problem
≈ 70 million sq. ft. of unused space and fragmented tools were costing millions — I proactively exposed usability gaps and strategic needs, guiding a redesign that enables faster, data-driven portfolio decisions.
I don’t wait for research to hand me answers—I proactively contribute to it. Here are three ways I completed problem discovery:
1. Through stakeholder and expert user interviews, I uncovered strategic goals and workflow gaps.
Insights included a goal to reduce ~70M sq. ft. of underutilized space and the desire for capabilities seen in competitor tools. Interviews revealed data overload, conflicting reports, and slow decision-making caused by unclear and inconsistent information.
2. Identified 10+ major issues in a heuristic evaluation of existing real estate tool.
I identified 10+ major issues, including heavy dashboards covering 300+ buildings with 3+ minute load times. Users struggled with complex, poorly labeled filters and lacked confirmation of the active data set, leaving them disoriented.
3. Through competitive and internal benchmarking, I evaluated four comparable tools and uncovered experience and capability gaps.
I analyzed four internal and market tools solving similar real estate and space-planning challenges. I found consistent gaps, including unclear navigation and limited context for building and floor selection, which forced users to rely on filters and increased confusion. I also identified emerging AI capabilities in competitor tools and created a prototype based on these insights. I shared it with the product team, received positive feedback, and it was considered in shaping future roadmap discussions.
Role
Co-creating process flows and sharing designs for early feedback helped move the project quickly and think beyond page-level discussions for more impactful.
As the lead and only designer, I knew collaboration was key. By creating visual stimuli and facilitating collaborative workshops, I helped the team map decision paths, align on requirements, and accelerate delivery.
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Improved collaboration and early alignment on task flows: Facilitated requirement-gathering workshops that shifted conversations from page-by-page design and aesthetics to process and task flows. This helped the product team understand what was needed now and in the future, providing input for future roadmaps.
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Enhanced cross-functional alignment on priorities and technical feasibility: Hosted the first Triad meetings with UX, engineering and business team to review flows and requirements. This allowed the team to identify technical constraints early, reduce miscommunication, and ensure realistic planning for development.
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Accelerated development and reduced ambiguity: Created low-fidelity wireframes, flow diagrams, and example user stories to provide clear context. Iterated designs based on early stakeholder feedback, ensuring sign-off before detailed design, which streamlined development handoff and minimized rework.
Journey Map & Task Flows
*I combine user journeys and flows to understand both the overall experience and specific interactions within it.
User Testimonial
"It's much easier to find the information that I need now."
JPMChase Real Estate Employee / Real Estate Team
Takeaways
I facilitated a decision-mapping workshop to help the product team move from a page-by-page mindset to an experience-centered. This resulted in a shared understanding of user goals, a clear end-to-end workflow, simplified product architecture, and more focused prioritization.
The product team initially approached the work as a series of isolated page redesigns, without understanding user flows, decision points, or how tasks connected across the experience. This fragmented view risked creating more usability issues instead of solving them.
To shift the mindset, I proactively initiated working sessions with team members familiar with the user journey. I mapped end-to-end workflows and decision trees to uncover how current and future pages needed to connect. This foundational work enabled us to improve navigation, reduce friction, and align our design decisions with real user behaviors.
1) Instead of planning page-by-page screens, the team began prioritizing features that support user goals, not just UI output.
2) The session produced a mapped experience framework that guided how the homepage, dashboards, and reporting tools needed to work together.